ONE OF BROOKLYN’S MOST POPULAR BAKERIES HAS OPENED IN MANHATTAN

It’s a big month for second locations of beloved Brooklyn bakeries. Taiwanese American Win Son Bakery, which got its start in East Williamsburg, opens tomorrow, March 19, in the East Village at 23 Second Avenue, between First and Second streets. It follows a debut from Radio Bakery, which opened its second location in Prospect Heights.

Over in the East Village, the new Win Son Bakery technically already launched earlier in March, beginning with just DoorDash delivery orders in the area. Now, dine-in service is ready.

By day, the East Williamsburg Win Son Bakery has evolved into one of Brooklyn’s best and busiest breakfast options, but it also serves dinner, with wine and beer. It takes its name from owners Trigg Brown and Josh Ku’s first restaurant, Win Son, across the street; both are separately partners in Bonnie’s and Chino Grande, respectively.

Upon opening in 2019, the menu — a collaboration between Brown and pastry chef Danielle Spencer — featured standouts like the scallion pancake breakfast sandwiches (in varieties like bacon-egg-and-cheese or mortadella), and millet mochi doughnuts, which appear on the East Village menu. Win Son Bakery also offers pork fan tuan, turnip cakes, milk buns stuffed with mortadella, bolo bao, custard toasts, and shrimp patty burgers. Spencer has since joined as a business partner.

Win Son Bakery was popular from the jump. But something catapulted it to new heights a couple of years later. Much like Golden Diner was rediscovered by a new crop of New Yorkers moving to the city, TikTok — whether they liked it or not — gave Win Son Bakery a massive second wind, the kind that is often hard to cultivate in the same way after the first months of launch.

A Manhattan bakery has followed. But it is not Ku and Brown’s first time operating in the borough. During the summer of 2024, they took over the kitchen at Tom Colicchio’s Italian restaurant Vallata in Gramercy, running a pop-up version of the full-service Win Son.

This piece has been updated with information from Win Son Bakery.

2025-03-06T18:42:07Z